World is nothing but name and form – nama and rupa. Words are associated with certain concepts in the mind – for example beauty, ugly etc. We start living these concepts as reality and superimpose these concepts on what we observe. When we say a rose we say it is “beautiful rose” borrowing the concept of beauty in the mind. Our mental projection stars influencing our perception. This is creation. You have started creating a world of your own with words you use. Just like a spider uses saliva to build a net to trap the prey, you have started creating a web of words. Unlike the spider which never gets trapped in web of its own creation, we get trapped in our web. We start believing our mental projection to be real ! This is Maya. This is Matrix.
Look at the web we have created for yourself - "I am happy, I am sad, I am ugly, I am beautiful, I am so and so ... He/She is beautiful .. "